What steps do I take to make WordPress search engine optimisation effective? Here are 7 proven SEO techniques.
In my day job I do SEO Optimisation and WordPress website design to make your website not only aesthetically pleasing but also visible in search engines. Find out more about my services at WordPress specialist. If you need professional advice, please feel free to contact me on (+48) 579 066 987.
What is SEO optimisation for WordPress?
Search Engine Optimisation (SEO) is a set of activities aimed at increasing the visibility of a website in Google search results. With the right techniques and tools, a website's position in search engines can be significantly improved, resulting in more visits and potential customers. WordPress search engine optimisation aims to better align the content, structure, code and technical elements of a website with the requirements of search engine algorithms. There are many benefits to using these methods, especially for sites hosted on the WordPress platform.
Why is SEO optimisation extremely important?
A website is like a shop window - no matter how beautiful the interior and valuable content it offers, if it is not visible, it will not attract customers. Search engine optimisation WordPress allows:
- Improved visibility in the search results
- Increasing traffic on the website
- Improved conversion of visitors into customers
- Creating a more user-friendly and useful website
Key Techniques for SEO Optimisation in WordPress
Here are seven effective methods I use to optimise a site for SEO on WordPress:
1. choosing the right SEO plug-in
One of the first steps is to choose the right SEO plugin to help manage your site's SEO metrics. The most popular of these are:
- Yoast SEO
- All in One SEO Pack
- Rank Math
Each of these plug-ins offers various features such as meta descriptions, headline optimisation, keyword analysis and much more.
2. Content and keyword optimisation
When creating content for a website, I always need to remember the correct structure of headings (H1, H2, H3), as well as the inclusion of keywords in the text, meta descriptions, headings and URLs. Content needs to be unique, valuable and tailored to the users' needs.
3. optimised images
Images on the site also have an impact on SEO. I make sure they are properly compressed and have alt descriptions that include the main keywords. This way, the page loads faster and the images appear in the search results for graphics.
4. page load speed
The speed of a page has a direct impact on its ranking in search results. I use tools such as Google PageSpeed Insights to monitor and improve page load times. I use cache plugins such as WP Super Cache or W3 Total Cache to optimise.
5 Internal and external linking
Internal linking is the process by which I link different pages and sub-pages within a single website. In this way, I create a logical structure that is easily searchable for Google's robots. External linking, on the other hand, involves linking content to other credible sites, which increases the authority of my site.
Importance of internal linking
Internal linking is one of the key elements of SEO, as it helps to understand the structure of the site and enables better indexation of sub-pages by search engines. I use internal links in the following way:
- Linking to related articles and content
- Preserving the hierarchy by linking to sub-pages with higher authority
- Use of anchor texts containing keywords
Internal linking not only aids indexing, but also improves site navigation, which has a positive impact on the user experience.
The importance of technical optimisation
Technical optimisation is extremely important for SEO. It includes actions that affect the performance of the website. I am referring, for example, to:
- Improving the URL structure
- Code optimisation (HTML, CSS, JavaScript)
- Installing an SSL certificate for a secure HTTPS connection
- Reduction of 301 and 302 redirects
By doing so, I increase the usability of the site and speed up its performance, which is crucial for SEO optimisation.
Application of schema markup
Schema markup (structural markup) is code that I insert into a page to help search engines better understand the context of the content. By using schema, a page can display in search results with additional information such as:
- Reviews and ratings
- Addresses and telephone numbers
- Product data
This makes the website more attractive to users and increases its visibility in search results.
Analysis and monitoring of results
To make sure that SEO optimisation is delivering the desired results, I regularly monitor results using tools such as Google Analytics, Google Search Console and various paid SEO analysis tools. This allows me to identify weaknesses and react to changes in search engine algorithms.
You can find out more about website optimisation techniques in my article on Optimising WordPress databases: Key Tips.
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