p>Discover 7 effective tips on how to take care of technical and content optimisation of WordPress for better visibility and performance of your website.
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Performance Analysis and Website Monitoring
Every website owner wants their website to run quickly and smoothly. The basic step to optimisation is performance analysis. I recommend regularly checking how your website is performing using tools such as Google PageSpeed Insights or GTmetrix. These allow you to monitor your page load times, identify problems and make the necessary adjustments.
WordPress Performance Optimisation Plugins
The selection of suitable plug-ins is crucial for WordPress optimisation. Some plugins can significantly improve performance, but using too many can load the server and slow down the site. I recommend using plugins such as:
- W3 Total Cache
- WP Super Cache
- Autoptimize
- Smush for image optimisation
It is also worth removing unused plug-ins and ensuring that they are regularly updated.
Content and SEO optimisation
The content on a website is just as important as its technical aspects. I think everyone knows that the right SEO optimisation supports the positioning of your website in search engine results. Remember to choose your keywords correctly, create friendly URLs, and optimise meta titles and descriptions. In addition:
- Use H1, H2, H3 headings to structure content
- Remember to optimise images - both in terms of size and file naming
- Regularly create and update content on your blog
WordPress Database Management
A well-functioning database can significantly speed up the performance of a website. Regular optimisation of the database, removing redundant records, spam comments or unnecessary post revisions is essential. You can use plugins such as WP-Optimize to help automate these processes.
Site security and regular backups
Website security is the number one priority. Implementing security helps protect your site from attacks. Regular updates to WordPress, plugins and themes are key. In addition, regular backups are essential to protect the site in case of failure. Plugins such as UpdraftPlus or BackWPup, combined with securely storing a copy on an external server, are a great solution.
I also encourage you to read the article Advanced Methods to Reduce WordPress Loading Times, which contains a number of valuable tips for improving your website's performance.
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