Advanced WordPress blog optimisation methods allow for effective WordPress search engine positioning and increased site performance.
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Introduction to positioning a WordPress blog
Optimising a blog on WordPress is quite a challenge, but it is crucial to achieve a high ranking in search results. WordPress search positioning relies on a number of elements that need to be properly integrated and adapted to the specific needs of readers and Google's algorithms.
Content is King: Content and keywords
The basis of successful SEO is valuable content. Google evaluates pages in terms of their usability for users, which means we need to provide them with valuable information. For this reason, blog content should be:
- Unique and interesting
- Regularly updated
- Tailored to users' needs and questions
Equally important is the use of relevant keywords. Search engines filter results based on the phrases that users type in, so it is worth investing time in keyword research and optimising content for the most important ones.
Page structure and technical optimisation
The structure of the site is also key to SEO success. Take care of the correct hierarchy of headings (H1, H2, H3), as well as the clarity and navigability of the site. WordPress offers many tools to make these tasks easier:
- SEO plug-ins such as Yoast SEO
- Automatic site maps (sitemaps)
- Page loading speed, which can be increased with cache plug-ins
Internal and external linking
One of the key elements of optimising a WordPress blog is proper linking. There are two main categories: internal linking and external linking.
Internal linking
Internal linking refers to the placement of links on subpages leading to other subpages of the same website. It aims to:
- Improving indexation by search engines
- Increased time spent on the site by users
- Increasing the number of page views per page
External linking
External linking, also known as backlinking, involves gaining links leading to your site from other sites. It is important that these links come from reputable sources and are related to the topic of your blog. This increases your site's authority in the eyes of search engines and thus improves its position.
The role of mobile optimisation
More and more users are browsing websites on mobile devices. This is why Google attaches great importance to how well a website is optimised for mobile. Here are some steps you can take to improve the mobile experience of your website:
- Make sure the template is responsive
- Reduce page load time on mobile devices
- Optimise images for size and quality
Testing and monitoring
Optimisation is an ongoing process that requires regular monitoring and testing. You can use tools such as Google Analytics and Google Search Console to track the performance of your website and identify areas for improvement.
If you would like to learn more about how to effectively optimise a page on the Google map, I invite you to read the article Practical tips: Google map optimisation WordPress.
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