Search engine optimisation for WordPress is the key to higher visibility in Google search results and website success.
I professionally develop and optimise WordPress websites. My services include full technical support, SEO audits and implementation. If you would like to find out more, feel free to visit my website WordPress specialist. I also offer individual advice and technical assistance. Contact me on (+48) 579 066 987.
What is local SEO and why is it important?
Gaining high positions in Google search results in a local context is a difficult but very rewarding process. Search engine optimisation WordPress targeting a local market, e.g. in a city such as Poznań, allows the site to increase its visibility to users from a specific region. Google prioritises local results, providing users with information about businesses and services available in their proximity.
Basic steps to local optimisation
Local optimisation of a WordPress site requires several strategic actions. First of all, it is essential to add complete and accurate contact details, preferably in NAP (Name, Address, Phone) format.
- Adding a website to Google My Business. This is a free tool from Google that allows you to manage your business' business card in search results and on Google Maps.
- Taking care of local backlinks. Local backlinks build a site's authority in the local context and help raise its position in search results.
- Ensure correctness and consistency of the NAP on the website and all other profiles on the network.
Advanced search engine optimisation techniques for WordPress
In addition to basic measures, it is important to use advanced SEO techniques. Here are some of them:
Content optimisation: Blogging on a company's WordPress site is a great way to add valuable content on a regular basis. It's worth making sure they are rich in local keywords, which will help significantly with local SEO.
Use of structured data: Tagging content with schema.org tags helps search engines better understand and read the content of a page. Structured data supports the correct indexing of content and increases the chances of getting featured snippets in search results.
Technical optimisation of your WordPress site
In order for a WordPress site to be fully technically optimised, among other things, the following are required:
- Speed up page loading by optimising images, using cache plug-ins, and minimising CSS and JavaScript code.
- Regularly checking and updating plugins and WordPress itself to ensure sites are secure and efficient.
- Reviewing and improving the internal link structure for better indexing and site navigation.
Case study: How WordPress optimisation has affected my clients
In my work, I often encounter problems related to lack of visibility in search engines. One example is a company from Poznan, Poland, which, after implementing SEO measures, quickly saw an increase in organic traffic by 40% in three months. Applying local optimisation strategies and technical fixes to the site resulted in a significant improvement in Google search results.
What specific actions have I taken?
- A comprehensive SEO audit of the site, including both content and technical optimisation.
- Optimisation of meta tags, descriptions and page titles containing local keywords.
- Building local backlinks and managing comments and reviews on Google My Business.
Applying local SEO strategies to WordPress
Although global SEO is also important, local SEO can be more beneficial, especially for small and medium-sized businesses. It is worth using tools such as the page load speed test from Google, the data structure analyser and mozR to fully optimise your website for local search results.
I cordially invite you to read the article Optimising WordPress Websites for Google Maps: Practical Tipsto find out more about specific optimisation methods.
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