Search Engine Optimisation WordPress: How to increase your site's visibility and attract organic traffic. Learn about the latest SEO techniques.
I specialise in advanced WordPress website optimisation, offering comprehensive services tailored to individual clients' needs. Feel free to visit my subpage WordPress specialist. I provide advice and support, answers to any questions can be obtained on the following telephone number (+48) 579 066 987.
Why is SEO optimisation on WordPress important?
Although WordPress is one of the most popular content management systems, the platform itself does not automatically ensure high visibility in search results. Search engine optimisation WordPress is a process that requires attention on many fronts, such as page speed, content structure, links and much more.
Key Elements of Search Engine Optimisation for WordPress
SEO optimisation of WordPress covers many different aspects. In my work, I focus on the following areas:
- Developing a keyword strategy: Selecting the right key phrases to attract traffic to the site.
- Technical optimisation: Improving page loading speed, optimising HTML, CSS and JavaScript code.
- Creating valuable content: Regular publication of engaging articles that respond to user needs.
- Link building: Create a strong profile of external and internal links.
Keyword Strategy
The basis for effective Search engine optimisation WordPress is the right choice of keywords. I analyse the competition, plan and implement strategies that increase the visibility of the website. I use tools such as Google Keyword Planner and Ahrefs.
Here are the steps I follow when planning a keyword strategy:
- Market and competition analysis.
- Selection of long-tail keywords for better targeting.
- Integration of keywords into page content.
Creation of valuable content
Content is king in the world of SEO. I create content that is not only full of value for users, but also optimised for Google's algorithms. Regularly publishing blog posts, articles and news items increases the authority of the site.
Technical optimisation of WordPress
The technical part of optimisation involves a number of tasks to improve the loading speed of the site and its search engine friendliness. Here are some of the actions I take:
- Comprehensive audits: Regularly check the condition of the site.
- Image optimisation: Compression and resizing of image files.
- Cache: Use of cache plug-ins to reduce loading times.
- Code minification: Removal of unnecessary characters and comments from HTML, CSS and JavaScript files.
Link building
Links are an important element in the process Search engine optimisation WordPress. Both internal and external links affect a site's ranking. In my work, I focus on building a strong link profile.
Internal and external linking
Internal linking helps with site navigation, increases user dwell time on the site and passes SEO value to other sub-pages. External linking, on the other hand, builds page authority by pointing to valuable external resources and obtaining valuable backlinks from other sites.
- Internal linking: Create a well-structured link structure within the site.
- External linking: Collaboration with other sites and blogs to exchange links.
To learn more about effective SEO strategies for online shops on WordPress, I invite you to read the article Achieving Success with WordPress Webshops.
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