Advanced WordPress optimisation: practical tips

p>Optimisation of WordPress allows you to increase your site's performance and improve its position in search results.

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Performance analysis of your WordPress site

A key part of optimising WordPress is a thorough analysis of your site's performance. I start by checking the loading speed of your site using various tools such as GTmetrix, Pingdom and Google PageSpeed Insights. Each of these tools allows you to identify the elements that are slowing down your site.

It is worth paying particular attention to the following factors:

• Weight of media files - Compression and optimisation of images.
• Database optimisation - Regular cleaning of unused data.
• Plug-ins and themes - Removal of inactive and unnecessary plug-ins.
• Caching - Enabling caching at site and server level.

Each of these elements has a major impact on the loading speed of the page and must be monitored and optimised regularly.

WordPress optimisation plug-ins

Well-optimised plugins can significantly improve the performance of your WordPress site. A few plugins I recommend are:

• WP Rocket - A versatile caching plug-in that significantly speeds up page loading.
• Smush - An image compression tool that reduces the weight of images without losing quality.
• Autoptimize - Optimises page code, merges and minimises CSS, JavaScript and HTML files.
• Yoast SEO - A comprehensive SEO plug-in to help optimise your content for search engines.

Each of these plugins offers specific features that contribute to better optimisation of WordPress. It is worth experimenting and finding the ones that best suit your needs.

WordPress database optimisation

Regular cleaning and optimisation of the database is key to maintaining high site performance. Backlogged posts, revisions or spam comments can put a significant strain on the database. I recommend using the WP-Optimize plugin, which automatically:

• Compresses the database tables.
• Deletes unused entries and comments.
• Optimises stored post revisions.

A significant reduction in the size of the database results in faster page performance and improved responsiveness.

Rapid integration of cache systems

Caching is one of the most effective ways to improve page loading speed. By updating cache files, we eliminate the need to generate the page dynamically each time you visit. Plugins such as WP Super Cache or W3 Total Cache offer a variety of configuration options that can be customised for each individual user. Also remember to enable browser caching, which will further speed up page loading for returning users.

CDN - Content Delivery Network

Using a CDN (Content Delivery Network) is the next step in optimising WordPress. A CDN distributes copies of your site to servers located in different parts of the world, so that users load content from the geographically closest server. This results in faster loading times and better site performance.

The most popular CDN services are:

• Cloudflare - Free plan and advanced security features.
• MaxCDN - Ease of integration with WordPress.
• Amazon CloudFront - A scalable and efficient solution.

The use of CDNs is particularly important for users visiting sites from different locations and with high site traffic.

Plug-ins and themes - management and optimisation

In addition to installing the right plugins, managing and optimising them is equally important. Make sure you regularly update all plugins and themes to keep your site compatible and secure. Inactive plugins can be a security vulnerability and should therefore be removed. In addition, it is worth checking that the plugins you have installed are actually being used and improving the functionality of your site.

Site performance on WordPress can be significantly improved by implementing the right optimisation steps. Focusing on performance analysis, plugin management, database optimisation and the use of CDNs brings tangible benefits. The effectiveness of these measures also depends on regular maintenance and monitoring of the site to ensure stable and fast performance.

For even greater effectiveness and visibility in search results, I invite you to read my article How WordPress Online Stores Can Revolutionise Business..