Excellent WordPress optimisation allows the site to function quickly and efficiently, resulting in better search engine results.
At my company, I offer comprehensive services related to the optimisation of WordPress-based websites. If you would like to learn more about my services, please visit my website WordPress specialist. I am also available for advice and direct support - call me on (+48) 579 066 987.
Situation analysis and site audit
It all starts with a thorough analyses of the situation and site audit. The first step is to understand your site's current performance and parameters. I check what the current load times are, which elements take the longest to load, and which plugins and themes may be causing problems.
Based on the results of the audit, appropriate changes can be made. This is an important stage as it allows you to determine what steps need to be taken towards WordPress optimisation. The analysis includes, among others:
- Checking page load speed
- HTML, CSS and JavaScript code analysis
- Evaluation of used plug-ins and themes
- Preparation of a report with recommendations
Implementation of the analysis recommendations
Once the audit is complete, I move on to implementing the recommendations. The key aspect here is to improve the code structure of the site. I optimise the HTML, CSS and JavaScript files to reduce the size of the page and make it load faster.
I also verify which plug-ins are really necessary. It is often the case that too many plugins overload the server, which affects the speed of the site. I also make changes to the themes to make them as efficient as possible.
Image and media optimisation
Images and other media are one of the main aspects affecting page load time. Depending on their size, they can significantly affect the performance of a website. Therefore, in the process WordPress optimisation it is very important to optimise these elements.
- Compression of images without loss of quality
- Creating versions of images for different devices
- Use of next-generation formats (e.g. WebP)
- Lazy loading - delayed loading of images
Implementation of a cache system
One of the key elements in improving website performance is the implementation of appropriate caching mechanisms. These allow finished versions of pages to be stored, significantly reducing loading times.
There are different types of cache that can be implemented on a WordPress site:
- Browser cache - overloads the server less, loading data from local device memory
- Page cache - storing finished versions of pages to speed up page loading
- Object cache - storing database data in cache memory
Monitoring and maintaining performance
Once the optimisation processes have been completed, it is crucial to continuously monitor the performance of the site. This allows you to react to any problems in real time and maintain a high standard. Once in a while, I carry out audit pages to make sure everything is running smoothly.
I also recommend regular updates to plugins and themes to take advantage of the latest enhancements and new features. It's also worth bearing in mind that servers have a big impact on your site's performance - using quality hosting can significantly improve loading times.
If you are interested in the topic of optimising your WordPress site, I also recommend taking a look at the article Comprehensive Guide to the Divi WordPress Template, which can provide additional knowledge on how to create fast and visually appealing pages.
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