Creation of multilingual websites on WordPress

Learn how to create a WordPress site that supports multiple languages to reach a wider audience and increase the reach of your site.

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Why invest in multilingualism?

By choosing to create a multilingual website, you are opening your business to an international market. It's a strategic step that can significantly increase your company's visibility. In today's global world, having a website that supports different languages is not only an asset, but a necessity for those who want to grow and attract customers from different corners of the world.

Step by step: How to implement a multilingual site on WordPress

Designing a multilingual website on the WordPress platform may seem complicated, but with a little preparation and knowledge, it is quite simple. Here are the steps to help you through the process:

• Select the appropriate plug-in: There are many plug-ins available on the market for creating multilingual sites. The most popular of these are WPML, Polylang and Weglot.
• Plug-in configuration: Once you have installed the plugin, proceed to configure it. Select the languages you wish to support on the site.
• Content translation: Translate all content into your chosen languages. Remember to translate menus, pages, entries and any system messages accurately.
• SEO for multilingual sites: You've already taken care of the content, now it's time for SEO. Each language version should be optimised for search engines, which will increase the chance of better positioning in Google.

The best plugins for multilingual WordPress websites

Choosing the right plug-in is the key to success. Let's take a closer look at the most popular options on the market:

• WPML: One of the oldest and most advanced translation plugins. Offers full support for E-commerce and the ability to manage translations in the admin panel.
• Polylang: A free plug-in with extensive capabilities. Allows translation of content, menus and widgets. The premium version offers additional functionality.
• Weglot: This plugin offers automatic page translation and the ability to edit translations manually. Weglot integrates with various frameworks and is easy to use.

SEO optimisation of a multilingual website on WordPress

One of the most important aspects of creating a multilingual website is SEO optimisation. To achieve better search engine results, you need to take care of every detail:

• Unique metatags for each language version: Each language should have its own metatags. This allows search engines to index the content better.
• URL structure: Best practice is to use structures with language files (e.g. '/en/' for the English version). This makes both navigation and positioning easier.
• Redirections and hreflang: Set up appropriate redirects and hreflang tags that inform search engines that multilingual versions of the site are available.
• Content localisation: Translation is not everything. It is also important to adapt the content to the culture and expectations of the local audience.

The most common mistakes and how to avoid them

Creating a multilingual website can be a challenge, especially if it is the first project of its kind. Here are some of the mistakes that beginners most often make, and ways to avoid them:

• Inaccurate translations: Automatic translations are convenient but often inaccurate. It is always advisable to use a professional translator.
• SEO negligence: Multilingual sites require special attention in terms of SEO. Make sure that each language version is well optimised.
• Wrong choice of plug-in: The choice of plug is of paramount importance. If in doubt, consult a specialist.
• Cultural context mismatch: Even the best translation will not work if it is not adapted to the cultural context of the users.

Benefits of having a multilingual website

The benefits of having a WordPress site that supports multiple languages are immense. First and foremost:

• Increased visibility: You reach a wider audience, which translates into more visits and potential customers.
• Improved positioning: Google and other search engines place a premium on multilingual sites, which gives a competitive advantage.
• Professional image: A website in several languages demonstrates the company's professionalism and openness to the international market.
• Increased user engagement: People value content in their native language, which influences their greater engagement and loyalty.

Summary

Implementing a multilingual site on WordPress is not an insurmountable challenge. It just requires the right tools, knowledge and the steps we have outlined above. For more information on optimisation and advertising on WordPress, I refer to the article WordPress Advertising: Best Practice in 2023.