Need to improve the performance of your website? Check out effective methods for WordPress speed optimisation in the article.
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Why does page speed matter?
A website's loading speed is not only crucial for user satisfaction, but also affects its position in search engine results such as Google. A slow-loading website can put visitors off, resulting in higher churn rates and lower engagement. What's more, Google prioritises pages with faster loading times, which affects SEO.
How do you assess site speed?
Before starting work on speed optimisation of WordPress, it is worth diagnosing the current state of your website. You can use tools such as Google PageSpeed Insights, GTmetrix or Pingdom. These tools offer an in-depth analysis of your loading speed and specific advice on what to improve.
Key WordPress speed optimisation techniques
To effectively speed up your site, it is worth applying a few key techniques:
- Image optimisation: They reduce loading speed, so it is worth using compression tools such as TinyPNG or ShortPixel.
- Cache utilisation: Plug-ins such as W3 Total Cache or WP Super Cache can significantly increase the speed of your site.
- Minimisation of CSS and JS files: Reducing file size by removing unnecessary spaces and comments will help reduce loading times.
- Using the Content Delivery Network (CDN): Delivering content from servers closer to the user significantly increases loading speeds.
Database optimisation
Database optimisation is a key step in WordPress speed optimisation. Removing redundant data and tables, as well as regularly cleaning the database of unnecessary records, significantly improves the performance of the site. You can do this manually or with plug-ins such as WP-Optimize.
Plug-ins and optimisation tools
Using the right plug-ins can significantly help the optimisation process. Here are some recommended tools:
- Yoast SEO: It helps with SEO optimisation, which indirectly influences site speed through better content management.
- Autoptimize: Reduces the size of CSS and JavaScript files, which speeds up page loading.
- Smush: It compresses images without losing quality, which speeds up the page significantly.
- Lazy Load: Delays the loading of images that are not immediately visible, reducing page load time.
Regular monitoring and updates
To keep your site's performance high, you need to regularly monitor its speed and make the necessary updates. Use monitoring tools to track performance and reserve time for periodic updates to plugins, themes and WordPress itself. Regular updates and maintenance will help you avoid problems and keep your site running stably.
Summary
Accelerating WordPress speed is a key part of your site's success, especially in a dynamic web environment. Improving speed not only has a positive impact on SEO, but also on user experience, resulting in higher conversions and success for your site. By implementing the suggested techniques and regularly monitoring the results, you will give your site a competitive edge.
If you want to find out how classic WordPress themes can transform the look of a website, I invite you to read the article How can classic WordPress themes transform the look of a website?
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