In this article, I discuss the latest WordPress search engine positioning techniques to help you achieve higher visibility in Google search results.
As an SEO specialist, I offer comprehensive services related to the positioning of WordPress sites, operating in Poznan. On the website WordPress specialist you will find more information about my offer and the possibility to contact me. For advice, please contact me on the following telephone number (+48) 579 066 987. I would be happy to help tailor an SEO strategy to suit your needs.
Selection of relevant keywords
The foundation of any SEO strategy is choosing the right keywords. It is important to understand what phrases best describe your business. To do this, it is worth using tools such as Google Keyword Planner or Ahrefs to help analyse and select the best keywords for your site.
It is then worth introducing these keywords in strategic places on the page, such as:
- Titles and headings
- URLs
- Metadescription
- Content of articles
- Alt text images
Content optimisation for SEO
In a process that is WordPress search engine positioning, the quality of the content must not be forgotten. Google particularly values well-written and valuable articles that respond to specific user needs. It is also important that the content is unique and unrepeatable.
Here are some tips on how to create optimal content:
- Use of keywords in a natural way
- Avoiding excessive keyword stuffing
- Creation of valuable and unique articles
- Regular updating of content
- Create engaging headlines to encourage clicks
Internal and external linking
Linking is a key element of an SEO strategy. Good WordPress search engine positioning is based on appropriate linking both internally and externally.
Internal linking
Helps you navigate your site and improves its structure. Internal linking connects different parts of your site, making it easier for Google and users to find relevant information. It is therefore worth linking key sub-pages and blog articles using relevant anker text.
External linking
Acquiring links leading to your site (backlinks) from trusted sources improves your site's authority in the eyes of Google. This process can be time-consuming, but it is worth investing in building relationships with other sites and creating valuable content that others will want to link to. You might also consider guest publishing on industry blogs.
Technical SEO optimisation
Technical SEO optimisation is another important aspect of WordPress SEO. It's about ensuring that the site runs smoothly and is search engine friendly. Here are the key elements:
- Page load time optimisation
- Ensuring the responsiveness of the website
- Improving the URL structure
- Using correct HTML tags
- Avoiding duplication of content
The technical aspects often require advanced knowledge and experience, so it is worth working with an SEO specialist to help take care of these elements.
To find out more about securing your WordPress hosting, read the article Best practices for securing WordPress hosting.
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