Meta description: A guide to the first steps in setting up successful WordPress online shops. Discover how to set up your own e-commerce in Poznan!
I offer comprehensive services in the development and optimisation of *WordPress* webshops. I specialise in the development of functional and modern websites that help small and large businesses gain market advantage. Find out more on the subpage WordPress specialist. I can also advise on optimising your website or online shop - feel free to contact me on (+48) 579 066 987.
How do I get started creating an online shop on WordPress?
Before we start creating an online shop on the WordPress platform, it is important to plan the entire process carefully. First of all, we should define the objectives of our shop and determine the target group. This approach will help us to better tailor the look and functionality of the site to meet customer requirements.
Choosing the right hosting and domain
The basis of a successful online shop on WordPress is choosing the right hosting and domain. It is worth opting for a reliable and fast hosting that will ensure the stability and security of our shop. The domain should be short, easy to remember and refer to our brand or the products we offer.
Customisation of WordPress template and plug-ins for online shop
Choosing the right template is crucial for the appearance and functionality of our shop. Of the many templates available for WordPress, it is worth betting on those that are optimised for e-commerce. Examples of popular templates include Astra, Divi or OceanWP.
Additionally, *WordPress* online shops require plugins to manage products and orders. The most popular plugin is WooCommerce, which offers many features and extensions to optimise online sales.
- WooCommerce - the foundation of any shop on WordPress
- Yoast SEO - SEO optimisation for better search engine visibility
- WooCommerce Payments - integration with popular payment systems
- WooCommerce Shipping - a tool to manage shipping and delivery costs
Optimisation and marketing of WordPress shops in Poznań
Once we have an online shop on WordPress ready, it is important to ensure that it is properly optimised. This will not only improve the user experience, but will also have a positive impact on the positioning of our site in search engine results.
Positioning and Internet advertising
Focus on content optimisation and technical aspects of SEO. It is important that the website is fast, responsive and user-friendly. It is also worth investing in advertising campaigns such as Google Ads or social media campaigns to reach more potential customers.
- Use headings and sub-headings to make the page easier to navigate
- Use optimal keywords related to your products and industry
- Take care of technical optimisation of the site, including loading speed
- Use analytical tools to monitor traffic and conversions
There are many companies in Poznań that can help with local positioning and promotion of your online shop. It is worth considering working with a marketing agency that knows the specifics of the market and will help you reach the right audience.
Securing a WordPress online shop
Security is an integral part of running an online shop. It is a good idea to install plug-ins that increase the protection of our site against potential threats. Some of the most popular tools include Wordfence Security, Sucuri Security, and iThemes Security.
Also, creating regular backups of our site is extremely important. In the event of a failure or a hacking attack, we will be able to quickly restore the site to its original state. You can read about how exactly to do this in the article WordPress Security Copy: A complete guide.
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