WordPress optimisation is a process that significantly affects the performance and visibility of websites in search engines. Discover best practices in our article.
As a WordPress specialist, I offer a wide range of services to help you optimise your site for speed, security and SEO. For more information, please visit our subpage WordPress specialist. I also offer consultancy to tailor solutions to your needs. Contact me on (+48) 579 066 987.
Initial state analysis
Before we start optimising WordPress, I carry out a detailed analysis of the site's baseline. I check the loading speed, database structure and analyse current performance bottlenecks.
- Charging speed: I use tools such as Google PageSpeed Insights and GTmetrix to assess how fast your website loads.
- Database structure: I analyse the size and structure of the database to ensure that it does not contain unnecessary information that slows down the site.
- Bottlenecks: I identify elements that negatively affect loading speed, such as suboptimal images, unnecessary plug-ins and scripts.
Best practices for WordPress optimisation
Following the analysis, I proceed to implement optimisation best practices to improve the performance and SEO of the WordPress site.
Content and image optimisation
One of the key elements is the optimisation of content and images. Images should be compressed without losing quality and content should be optimised for SEO.
It is important to remember a few basic principles:
- Use plug-ins such as Smush or ShortPixel to compress images.
- Adjust the size of the images to the actual display on the page to minimise loading time.
- Ensure appropriate file formats - prefer formats such as WebP or JPEG 2000.
- Optimise content for keywords, using them in headlines and content.
Database optimisation
Regular database cleaning is essential to maintain website performance. I carry out detailed database cleaning, removing unnecessary records and optimising tables.
Remove Obsolete Data
I remove excessive versions of posts, spam comments and unnecessary meta data. This is key to making the site run faster and minimising server load.
- Plug-ins: I use popular plugins such as WP-Optimize or iThemes Security to automatically remove obsolete data.
- Regular cleaning: I recommend cleaning the database regularly, at least once a month.
Advanced SEO optimisation
SEO is another key element of WordPress optimisation. I use advanced tools to improve your site's visibility in search engine results, which is vital to your site's success.
SEO techniques for WordPress
I implement the following techniques for better positioning:
- I use SEO plugins such as Yoast SEO to manage meta tags, titles and descriptions.
- I optimise internal and external linking for SEO purposes.
- I use responsiveness to make the pages mobile-friendly.
- I analyse data from Google Analytics and Google Search Console to regularly improve my SEO strategy.
Visit also my article The most effective WordPress positioning techniques, which can be a valuable addition to your knowledge of effective SEO in WordPress.
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