Hidden Treasures of Speed: WordPress optimisation

Effective WordPress speed optimisation is the key to better conversions and user satisfaction. Improve your site's performance with my help.

I target all WordPress site owners who want to improve the speed and performance of their sites. Check out my WordPress specialist and find out how I can optimise your website for you. I am happy to offer advice and answer questions - give me a call: (+48) 579 066 987.

Why is WordPress speed optimisation so important?

Every website owner knows how frustrating it can be to have to wait a long time for a website to load. In an age of instant access to information, WordPress speed optimisation is key to ensuring a positive user experience and improving SEO metrics. A faster website not only attracts more visitors, but also encourages them to stay and interact longer. In Poznan, many companies have already realised the benefits of optimising their sites.

Basic WordPress speed optimisation techniques

Achieving high site loading speed in WordPress is not complicated, but it does require regularity and knowledge of a few techniques. Here are the most important ones:

• Image optimisation - reducing loading times by appropriately compressing and formatting graphics.
• Cache plug-ins - storage of temporary data, which speeds up page loading.
• Code minimisation - removal of unnecessary characters in HTML, CSS and JavaScript.
• Lazy load - delayed loading of images and videos, reducing the initial page load time.

Advanced optimisation techniques

Basic techniques are just the beginning. To achieve even better results, it is worth taking an interest in advanced methods. Consider implementing the following:

• Reduction of HTTP requests - combining CSS and JavaScript files into one.
• Use of CDN - The Content Delivery Network spreads the site's resources across different servers, speeding up access for users from different locations.
• Async and Defer - asynchronous loading of scripts, which minimises blocking of page rendering.
• PHP 7 - the latest version of PHP improves performance, so it is always worth keeping up to date with updates to the server environment.

Speed optimisation plug-ins

To get the most out of WordPress, it is worth installing a few key plug-ins:

• WP Rocket - intuitive cache plug-in with advanced optimisation options.
• Smush - automatic compression of images without reducing their quality.
• Autoptimize - a simple tool for optimising website code.
• Perfmatters - A lightweight plugin to help disable unnecessary functions and scripts.

Optimised database

In addition to optimising the frontend, it is also important to keep the WordPress database in order. Regular cleaning and optimisation of the database can make a significant contribution to improving site speed:

• Delete unused tables and entries.
• Regularly clean up spam and draft versions of posts.
• Optimise database tables with the appropriate plug-ins.

Regular monitoring and analysis

Optimising site speed is an ongoing process. It is worth checking performance indicators regularly to react to any problems in real time. Useful tools include:

• Google PageSpeed Insights - analysis and guidance from Google.
• GTmetrix - detailed performance reports.
• Pingdom - a simple but effective speed tester.

Impact of hosting on site speed

A host is the foundation of any website. Choosing the right provider can have a significant impact on your site's loading speed. Here's what to consider:

• Choose hosts with a good reputation.
• Consider dedicated servers or VPS for larger sites.
• Check the availability of technical support and uptime guarantees.

With proper speed optimisation, your WordPress site can run smoothly and efficiently, increasing user satisfaction and improving SEO results. To learn more about comprehensive SEO optimisation, read the article A complete guide to SEO optimisation in WordPress.