Discover how to effectively carry out WordPress speed optimisation and increase the performance of your site to attract more users.
I offer professional WordPress-based website optimisation services to help your website run faster and more efficiently. I do my work with Poznan-based businesses in mind, adapting techniques to local needs. Find out more on the subpage WordPress specialist. In addition, I offer comprehensive advice and technical support. Contact me by telephone on (+48) 579 066 987.
Why is site speed so important?
Page load speed has a direct impact on user satisfaction and conversion rates. A faster website gives visitors a better user experience, resulting in a longer stay on the site and a greater chance of a purchase or contact. For Poznan businesses, a fast website can also contribute to higher rankings by local search engines, resulting in greater visibility in search results.
Ways to improve the speed of your WordPress site
- Choosing the right hosting - Fast hosting is fundamental to any efficient website. Check the offers of local hosting providers in Poznan to make sure your website is running on a reliable server.
- Use of cache memory - The use of cache technology allows the site to load faster by remembering previous versions of the site, minimising waiting times for users.
- Image optimisation - Reducing the size of images without losing quality improves page loading times. You can use plug-ins such as Smush or EWWW Image Optimizer, which automatically compress images.
Adaptation and compression of the code
Well-written and optimised website code can significantly speed up the performance of a website. Shrinking and compressing HTML, CSS and JavaScript files allows resources to load faster. There are plugins such as Autoptimize or W3 Total Cache that automate this process.
Database optimisation
Regular maintenance and cleaning of the WordPress database is essential to keep the site running smoothly. Removing unnecessary posts, comments and metadata can reduce the size of the database and improve its performance.
WordPress speed optimisation plug-ins
- WP Rocket - one of the most popular cache plug-ins, which offers a wide range of optimisation functions, from file compression to lazy loading of images.
- WP Super Cache - a free cache plugin that is easy to configure and very effective at speeding up WordPress sites.
Additional techniques to increase page speed
In addition to the above methods, other optimisation techniques are also worth considering. For example, using a Content Delivery Network (CDN) like Cloudflare or Akamai can significantly reduce page load times by delivering content from servers located closer to users. It is also important to minimise the number of plugins on the site - the fewer plugins, the less risk of conflicts and slower site performance.
Another important aspect is to keep themes and plug-ins up to date with the latest versions - developers often introduce fixes that can improve site speed and performance.
Monitoring website performance
Regular monitoring of your site's performance is key to responding quickly to any problems. Tools such as Google PageSpeed Insights, GTmetrix, or Pingdom can help you identify which elements of your site need optimisation. It is worth analysing these reports regularly and following the suggested optimisations.
It is also essential to monitor the performance of the site after each change has been implemented - to ensure that the WordPress speed optimisation is actually having the intended effect.
Finally, remember that speed optimisation is an ongoing process. Regular audits and adjustments are the key to maintaining high site performance.
Validity of the backup
In addition to speed optimisation, it is equally important to ensure that the site is backed up regularly. This keeps your data safe and allows you to recover your site quickly in the event of a disaster. You can find out more about this by visiting the article Backup WordPress: Ways to recover data quickly.
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