Creating effective WordPress online shops in Poznań. Practical advice on how to optimise your site to increase sales and user experience.
I offer comprehensive services for building online shops on WordPress. You can find more information on WordPress specialist. You are also welcome to seek advice by contacting us on (+48) 579 066 987.
Basics of creating an online shop on WordPress
Building an online shop on WordPress requires the right preparation and both technical and marketing expertise. Starting from choosing the right theme to configuring plugins to SEO optimisation - every element matters.
Optimum choice of theme
Choosing a theme is one of the first steps in the shop development process. It determines the look and functionality of your website. A well-chosen theme should be:
- Responsive - adapting to different screen resolutions.
- Light and fast - minimising page loading times.
- Easy to personalise - enabling customisation.
Popular themes for online shops include Astra, Divi and OceanWP. Each offers a variety of functionalities to suit e-commerce needs.
Configuration of necessary plug-ins
Online shops on WordPress could not function without the right plugins. Here are some of the key plugins you should install:
- WooCommerce - A basic plug-in for creating online shops on WordPress.
- Yoast SEO - helps to optimise the site for search engines.
- WP Super Cache - a tool to speed up page loading by caching.
Integrating these plug-ins makes it much easier to manage the shop and improves its performance, resulting in better sales results.
Security and updates
The security of your online shop is crucial. I recommend regular updates to all plugins and to WordPress itself. Additionally, it is worth installing security plugins such as Wordfence or iThemes Security.
Systematic backups are the next step in ensuring a high level of security. Plug-ins such as UpdraftPlus or BackupBuddy are indispensable tools in the backup process.
Efficiency and optimisation
Optimising your WordPress online shop is essential for fast page load times and better positioning in search results. Here are some steps to take:
- Minimisation and compression of files - reduce the size of CSS, JS and image files.
- Use of CDN (Content Delivery Network) - speeds up page loading by servers located closer to users.
- Database optimisation - regular cleansing of the database of unnecessary information.
SEO and marketing
Proper SEO optimisation is fundamental in increasing traffic and conversions on your online shop. In addition to the Yoast SEO plugin, it is worth paying attention to:
- Creation of valuable content - publishing blog articles, product descriptions, etc.
- Internal linking - increases navigation and indexing on the site.
- Meta tag optimisation - SEO-oriented product titles and descriptions.
Marketing is another key aspect. Tools such as Google Ads, Facebook Ads or email marketing allow you to reach a new audience and increase sales.
Local proximity - Poznań
WordPress web shops can be further optimised for local SEO. If you have a business in Poznan, it is worth applying local SEO. Adding your shop to Google My Business, optimising for local searches and creating content aimed at Poznan residents can significantly increase sales.
Detailed instructions can be found in the article Effective SEO optimisation of WordPress sites: Key aspects.
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