How to Share Multilingual Websites in WordPress?

Discover how to create and manage multilingual WordPress websites to reach a global audience from Poznan.

I offer comprehensive services for the creation and management of WordPress-based websites. I specialise in customising sites according to individual needs, including creating multilingual sites. You can find more information about my services on the subpage WordPress specialist. In addition, I offer professional advice and direct contact by telephone number (+48) 579 066 987.

Why create multilingual WordPress websites?

In an age of globalisation, the ability to reach customers around the world is crucial. WordPress websites allow you to easily and effectively manage content in multiple languages. This allows you to reach a wider audience, resulting in increased reach and potential revenue.

Basic steps for creating a multilingual WordPress website

The process of creating a multilingual site on WordPress is not complicated, but it does require a few important steps to be followed:

• Selection of suitable plug-ins with multilingual functions, such as WPML or Polylang.
• Configure plug-in settings to specify which content is to be translated.
• Translation of page content, products and other relevant information as required.
• Optimising the website for SEO in different languages so that each language version is clearly visible in search results.

The successful creation of multilingual pages also requires an appropriate approach to details, such as correct linking between language versions or managing the translation of dynamic content.

Plug-ins to help create multilingual websites

Plugins for WordPress offer a variety of features to help manage multilingual sites. Here are some of the most popular solutions:

• WPML - one of the most popular plug-ins for translating all aspects of a website, from content to navigation elements.
• Polylang - offers similar functions to WPML, but has limitations in the free version in terms of integration with other plug-ins.
• TranslatePress - an easy-to-use plug-in that allows you to translate a page directly from the front end.

The choice of the appropriate plug-in depends on the individual needs and preferences of the user, as well as the specifics of the site to be managed.

What are the benefits of implementing multilingualism on a website?

Multilingual WordPress websites offer numerous benefits that have a significant impact on business development:

• Increase reach by reaching an international audience.
• Improving the usability of the site for users for whom native language is not the main language of the site.
• Increased competitiveness in the market, thanks to access to new and diversified customer groups.

SEO optimisation for multilingual WordPress websites

Creating a multilingual website also requires proper SEO optimisation. Each language version should be optimised for search engines to ensure high visibility. Key aspects include:

• Correct use of hreflang to indicate to search engines which versions of a page are appropriate for given languages and regions.
• Create unique meta tags and titles for each language version.
• Optimisation of key content in different languages taking into account specific search terms used by users.

Furthermore, it is worth taking out the specifics of each market and adapting the SEO strategy to local needs and user preferences.

Analytical tools to support the management of multilingual websites

Another important aspect is to monitor and analyse the effectiveness of each language version. Tools such as Google Analytics can provide valuable information on user behaviour to further optimise the website. It is also important to monitor data in Search Console to keep track of how different language versions affect a website's position in search engines.

• Regular performance monitoring and user analysis in different languages.
• Adjusting SEO strategies based on the data collected.
• Maintain consistency in message and quality of content across all language versions.

Looking for more inspiration? Check out my article on The Art of Creating Inspirational WordPress Templates.