WordPress optimisation is crucial to keep your site running quickly and smoothly. Learn the most important steps in this regard.
I provide comprehensive WordPress optimisation services, especially for companies in Poznan. You can find detailed information at WordPress specialist. I offer full technical advice and invite you to call me on the following number (+48) 579 066 987.
Why is WordPress optimisation important?
WordPress optimisation is key to improving website performance. By making sure your site runs smoothly and quickly, you minimise the risk of losing users due to long loading times. My experience shows that even a second's delay can affect conversion rates.
Technical aspects of WordPress optimisation
Optimising a WordPress site starts with a technology analysis. This includes many elements such as:
- Choosing the right hosting
- Regular updates of the core and plug-ins
- Comprehensive database optimisation
- Implementation of effective caching techniques
Using these methods will reduce page loading times, improving the user experience.
Impact of content on performance
Visual content, such as images and multimedia, has a big impact on the performance of a website. It is worth investing time in the right optimisation of images. I recommend using image compression tools to avoid long loading times.
- Select suitable image file formats (e.g. JPEG, PNG)
- Compress images before uploading to the server
- Use lazy loading for images guide
Each of these steps reduces the weight of the media files, which has a direct impact on the page loading speed.
WordPress optimisation plugins - which ones are worth installing?
Plugins are an integral part of any site on WordPress, but too many of them can put a strain on the server. I recommend a few essential plugins:
- WP Rocket - highly efficient caching plug-in
- Smush - Image optimisation
- W3 Total Cache - Increases page load speed
- Yoast SEO - Helps with SEO optimisation of the website
The use of updated and well-configured plug-ins improves the performance and, at the same time, the stability of the site.
Caching techniques
Caching is the process of storing temporary copies of web pages to significantly reduce loading times. This can be done in several ways:
- Browser caching
- Server caching
- Use of CDN (Content Delivery Network)
Using the above methods speeds up user access to content, improving their experience on the site.
Database management
Regular cleaning of the database is key to maintaining site performance. It is worth deleting unnecessary data, such as previous versions of posts or spam comments. For this purpose, I recommend:
- Using the plug-in WP-Optimize
- Manual database cleaning using phpMyAdmin
Doing this regularly minimises the load on the server and prevents crashes.
Theme customisation on WordPress
Choosing the right theme affects the loading time of your website. Some themes are more complex and contain unnecessary code that slows down your site. That's why it's worth investing in lightweight and optimised themessuch as Astra or GeneratePress.
If you would like to learn more about creating multilingual sites, I recommend the article Creating multilingual sites in WordPress.
English 
Polish