The importance of a WordPress audit for local businesses

A professional WordPress audit is key to the correct functionality and security of your website - especially in a dynamic city like Poznan.

I offer comprehensive services related to the WordPress platform. My specialities include performing audits, SEO optimisation and improving website performance. You can find more about my services on the subpage WordPress specialist. If you have questions or need advice - contact me on (+48) 579 066 987.

Why conduct a WordPress audit?

Every website on WordPress requires a regular review with a specialist. Such an audit not only allows you to detect existing problems, but also to prevent potential risks. Regular audits help to:

• Improving performance: During the audit, I check the loading speed of the website and optimise it so that users have a better browsing experience.
• Increasing safety: I verify that your website is adequately protected against attacks and malware.
• SEO optimisation: The audit includes an SEO analysis, which includes checking the indexation of the site by search engines and optimising the content for better visibility in search results.

How does the WordPress audit process work?

A WordPress audit is a multi-step process that involves a detailed analysis of various aspects of your website. Here are the main steps:

• Performance analysis: Monitoring of page loading speed, optimisation of database and plug-ins.
• Safety check: Looking for security vulnerabilities, auditing plug-ins and themes and checking backups.
• SEO optimisation: Analysis of meta tags, URL structure, content and internal links.
• UX/UI analysis: Checking the usability of the website, optimising navigation and responsiveness on different devices.

The most common problems detected during a WordPress audit

During an audit, it is common to come across common errors that significantly reduce the functionality of the site. Here are some of them:

• Low charging speed: Slow pages discourage visitors, leading to higher rejection rates.
• Security gaps: Inadequate security can expose the site to attacks and data loss.
• Unoptimised SEO content: Poorly optimised content negatively affects search engine positioning.

What benefits will a WordPress audit bring to your site?

The benefits of a regular WordPress audit are invaluable. For a company operating in Poznan, where competition is high, an audit can make a significant difference to online success. Here are the key benefits:

• Improved performance: Optimised pages run faster and provide a better user experience.
• Higher positions in search results: A well-optimised website is more visible, which translates into more traffic.
• Data security: Regular audits help identify and fix security gaps, protecting against attacks.

Recommendations and best practices after a WordPress audit

Once the audit has been completed, I will suggest specific actions and changes worth making to make the website function even better. Recommendations may include:

• Updating plug-ins and themes: Regular updates enhance security and performance.
• Optimisation of the database: Removal of redundant data and optimisation of the database structure.
• Improving SEO content: Improving meta tags, content and link structure.
• Increasing security: Implementation of additional layers of protection, firewall configuration and regular backups.

For anyone interested in advanced strategies for scaling online shops on WordPress, I encourage you to read the article "Advanced Scaling Strategies for Online Stores on WordPress„.