The most effective strategies for optimising WordPress sites

Optimising WordPress websites allows you to increase their visibility in search engines and improve the performance and security of your site.

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Basic page speed optimisation techniques

Optimising website loading speed is a key aspect in retaining users and improving SEO performance. In order to speed up your site on WordPress, it is worth implementing some proven techniques:

• Using caching tools such as WP Super Cache or W3 Total Cache.
• Reducing the size of images using plug-ins such as Smush or EWWW Image Optimizer.
• Minification of CSS, HTML and JavaScript files.
• Choosing the right hosting to ensure the site loads quickly.
• Using the CDN (Content Delivery Network) system to speed up loading times for users in different regions.

Content optimisation for WordPress websites

To achieve better SEO results, it is important that the content on the website is properly optimised. To this end, it is important to:

• Using relevant keywords in titles, headings and page content.
• Regularly updating content so that it is always up-to-date and of value to users.
• Using internal links to increase site navigation and improve indexation by search engines.
• Optimise the meta description and meta title for each sub-page.
• Using headings (H1, H2, H3) to structure content and make it easier to read.

Basic security principles for WordPress websites

Security threats are one of the main reasons why WordPress sites fall victim to attacks. To secure your site, it is worth implementing the following steps:

• Regular updating of WordPress, plugins and templates.
• Using strong passwords and activating two-factor authentication.
• Installation of a security plug-in, such as Wordfence or Sucuri.
• Regularly backing up the site and storing it on an external server.
• Limit the number of plug-ins to the minimum necessary and remove inactive plug-ins.

The importance of local SEO for WordPress websites

Local SEO optimisation is essential for companies operating in a regional market, such as Poznan. To increase local visibility, please:

• Adding and optimising an entry in Google My Business.
• Display on Google maps and optimisation of all contact information.
• Use of local keywords in site content.
• Collecting positive feedback from customers and publishing it on the website.
• Create content related to local events or news.

Structured data marker

Structured data tags help search engines better understand the content of a page and increase its visibility in search results. Using schema.org markup and other structured data formats can significantly improve SEO results. It is a good idea to implement them at least on the most important sub-pages, such as the homepage, product pages and blog articles.

If you are interested in more advanced techniques for WordPress websites, you can read the article: What Automation techniques will support WordPress in 2023?.