Reflect on the most common WordPress SEO mistakes and learn how to avoid the problems to make your site perform better.
In my offer you will find comprehensive SEO services for WordPress websites. Whether you need support with content optimisation or technical aspects of SEO, I am able to help. For more information, please visit my website WordPress specialist. I also offer advice and individual consultations. Contact me on (+48) 579 066 987.
Often overlooked technical aspects of SEO
One of the most common mistakes in WordPress SEO is overlooking the technical aspects of SEO. Many people focus solely on creating valuable content, forgetting key technical elements that also have a noticeable impact on search engine rankings.
Technical aspects include:
- Page loading speed
- Correct HTML code structure
- Proper settings of the robots.txt file
- Correct use of meta tags
- Site security against attacks
No optimisation of loading speed
The loading speed of a website is one of the most important factors for WordPress SEO. In this context, it is not only important to choose the right hosting, but also to optimise graphics, minimise JS and CSS files and implement a caching system.
Incorrect robots.txt file settings
Most website administrators forget to correctly configure the robots.txt file, which results in important resources being blocked from being indexed by search engine robots. This mistake can significantly affect a site's visibility in search results.
Value and quality of content
It should not be forgotten that WordPress SEO largely depends on the quality of the content you publish on your site. Not only what you write is important, but also how you present it.
Inconsistency of themes and keywords
One common mistake is a lack of consistency in the use of keywords. Content should be completely consistent and consistently keyword-oriented so that search engines can better understand the site's subject matter.
Low quality content
Low-quality content that does not provide value to users can harm your position in search results. It's worth investing the time to write substantive articles that genuinely address your readers' needs.
Here are some principles to follow:
- Writing valuable and unique content
- Regular article updates
- Adding visual elements such as images or infographics
- Content optimisation for keywords
Lack of local SEO
Local SEO is particularly important for companies operating in specific regions, such as Poznań. It's a good idea to add your company's location in relevant places on the website and ensure that it is visible in Google My Business.
Lack of local signals can make your website harder to access for people in your region, which will negatively affect your results in the long run.
Incomplete contact details
Make sure your website includes all the necessary contact information, including exact address, phone number and opening hours. It's also a good idea to add a map with your location and a link to your social media profiles.
I also recommend reading my article on How do you choose the best WordPress hosting for your site?. You will find many valuable tips that can help you further develop your website.
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