Professional WordPress speed optimisation helps you get better search engine results. Find out how to speed up your website.
My services include comprehensive speed optimisation of WordPress sites. For more information, please see the sub-page WordPress specialist. I also offer advice and consultation. Contact me on (+48) 579 066 987.
Impact of WordPress speed optimisation on SEO
As a website owner, you are probably wondering why WordPress speed optimisation is important. A fast-loading website not only improves the user experience, but also affects SEO rankings. The faster your website loads, the better it is rated by search engines such as Google.
Analysis of the current status of the site
Before moving on to optimisation techniques, it is crucial to carry out a current state analysis. Use tools such as Google PageSpeed Insights or GTmetrix to assess your site speed. This will allow you to identify areas for improvement.
- Checking the Core Web Vitals indicators
- File and script size analysis
- Server and hosting performance evaluation
The most effective speed optimisation techniques for WordPress
There are many strategies that can be implemented to speed up a WordPress-based site. We will focus on the most important ones that have the greatest impact on speed and performance.
Image optimisation
Images often make up the largest part of the data loaded by a page. Optimising images is therefore essential. Use image compression plug-ins such as Smush or Imagify, which automatically reduce file size without significant loss of quality.
- Using the WebP format instead of classic JPEG and PNG
- Compression of images before transmission
- Lazy loading, i.e. loading images on demand
Minification of CSS, JavaScript and HTML
Another effective way to improve page speed is to minify CSS, JavaScript and HTML files. This involves removing unnecessary spaces, comments and other elements that do not affect functionality but increase loading times.
- Plug-ins such as Autoptimize or WP Rocket
- Combining multiple CSS and JS files into one
- Loading scripts asynchronously
Server and CDN performance
Server performance has a direct impact on the loading speed of your website. Choosing the right hosting, such as dedicated or VPS servers, is crucial. In addition, using a CDN (Content Delivery Network) can significantly speed up the loading of static resources.
Worth noting:
- Choice of hosting optimised for WordPress
- Using a CDN, such as Cloudflare or Akamai
- Regular checking of server performance
Cache plug-ins
Cache plugins are a tool that can significantly reduce page loading times. They store finished HTML pages that can be served to visitors more quickly, without the need to generate them from scratch each time.
- Plug-ins such as W3 Total Cache, WP Super Cache
- Caching settings for dynamic and static pages
- Gzip compression for transmitted data
Cleaning up the database
Over time, the WordPress database can become polluted by redundant data such as old versions of posts, spam comments or other unused elements. Regular cleaning of the database can improve the speed of queries and page loading.
Recommended activities:
- Deletion of obsolete versions of entries
- Deleting unused tables
- Optimisation of database tables using tools such as WP-Optimize
Minimising the number of plug-ins
Although plug-ins can add a lot of functionality to your site, an excess of plug-ins can significantly slow down your site. Remove unneeded or unused plugins and keep only those that are essential.
In addition to speed optimisation, I also take care of the security of your site. Often, performance problems are due to neglect of security copies. I invite you to read the article Troubleshooting a WordPress security copy.
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