WordPress positioning

SEO WordPress Optimisation: Step by Step

Professional WordPress SEO increases visibility and traffic to your website, which translates into higher earnings and better brand recognition.

I offer comprehensive SEO services for WordPress websites. Check out my page related to specialist support WordPress specialist. You are also welcome to contact me by phone on (+48) 579 066 987, where I will be happy to answer any questions.

Selection of relevant keywords

The optimisation of WordPress pages begins with the analysis and selection of the right keywords. This is an extremely important stage as it allows you to reach the right target group. In Poznań, where I operate, it is important to understand local trends and user queries.

  • I carry out a thorough keyword research taking into account the purpose of your website and your customer profile.
  • I use tools such as Google Keyword Planner and Ahrefs for competitive analysis.
  • I choose both general and long tail phrases, i.e. those that are less competitive but more specific.

On-page content optimisation

Once I have a set of keywords, I proceed to optimise the content on the website. It is crucial that these phrases weave naturally into the texts, which is not only good for SEO, but also for users.

Content structure is the foundation of effective SEO. I ensure that texts are clear and transparent by adding headings (H1, H2, H3), which organise the content on the page and increase SEO value. Frequently used phrases such as WordPress positioning, I place strategically in several key areas of the site, such as:

  • Titles and headings
  • Meta descriptions
  • Text on page and in paragraphs
  • Image descriptions (alt text)

Internal and external linking

Internal linking is another important element of positioning. Properly placed links leading to other pages on the portal increase its consistency and ease of navigation.

External links are also one of the key elements. I use a strategy of gaining valuable links that will increase the authority of the site in the eyes of search engines. I work closely with industry portals and blogs to obtain quality links.

Technical aspects of WordPress positioning

Technical optimisation is an indispensable part of the positioning process. I take care of the correct structure of the website code so that it meets the highest standards of search engines. Servers in Poznań, which I use, guarantee high performance and stability of websites.

  • I use SEO plug-ins such as Yoast SEO to help optimise the technical elements.
  • I take care to set up the robots.txt file and sitemap appropriately, which are crucial for search engine robots.
  • Optimise multimedia and images on the site for faster loading, which affects SEO.

Monitoring and analysis of results

Constant analysis of SEO results is key to long-term success. I use tools such as Google Analytics and Search Console to track website traffic, user behaviour and the effectiveness of the measures put in place.

Regular site audits allow me to adjust my SEO strategy on an ongoing basis. This allows me to react quickly to changes in search engine algorithms and competitive behaviour.

I encourage you to read the article on Tips for securing WordPress plug-ins. In it you will find valuable tips on how to protect your site from threats.

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