seo optimisation WordPress

WordPress SEO Optimisation: Site Structure and Content

Professional seo optimisation of WordPress in Poznań, increasing the visibility and performance of the website. Effectively positioned content and website structure.

As part of my services, I offer full support for optimising your WordPress website. If you need advice or want to contact a specialist, call (+48) 579 066 987.

What is WordPress SEO optimisation?

SEO WordPress optimisation is the process of adjusting your website to make it as search engine friendly as possible. In Poznan, where competition is high, effective SEO optimisation can determine the success or failure of your website. I take care of a comprehensive analysis and implementation of SEO strategies to make your website more visible in Google.

Key stage: Choosing the right theme

Choosing the right WordPress theme is crucial for effective WordPress seo optimisation. I recommend choosing lightweight and responsive themes that do not weigh down your site and are easy to modify.

  • Lightweight code
  • Responsiveness
  • SEO support
  • Ease of modification

Content as the basis for good SEO

One of the most important elements of WordPress SEO optimisation is properly optimised content. I create texts that are not only valuable to users, but also friendly to search engine algorithms.

Friendly headings and sub-headings

The article structure should include well-defined headings (h1, h2, h3) that organise the content in a readable way. This not only helps readers, but also improves indexing by Google. In my articles, I often use keywords such as seo optimisation WordPressto increase their visibility.

  • Use of headings
  • Use of keywords in headings
  • Transparency and readability

Technical aspects of SEO optimisation

The technical aspects of site management are also helpful for SEO optimisation. This includes optimising loading speeds, improving the internal and external link structure and keeping plugins and themes up to date.

I use tools such as Google Analytics and Google Search Console to monitor site performance and make necessary changes. I also analyse SEO audit reports to detect possible problems and apply appropriate solutions.

The importance of local SEO for companies in Poznań

When operating in Poznań, it is worth focusing on local SEO, which involves tailoring the website to the specific needs of the local community. This includes optimising Google maps, using local keywords and creating valuable content aimed at Poznan residents.

  • Optimisation of the Google My Business card
  • Use of local phrases
  • Creating content tailored to local needs

Refined internal linking

Internal linking is an effective way to increase the visibility and improve the SEO of your WordPress site. It involves linking to other pages on your site, which helps both users and search engines to navigate more easily.

I also recommend reading the article on Theme Personalisation with Astra WordPress Templatewhich will help to adjust the aesthetics and functionality of the site.

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