Effective WordPress search engine optimisation in Poznan helps to increase the visibility of a website, attracting more users.
I offer professional WordPress optimisation services, which includes SEO audits, content optimisation and technical site customisation. For more information, please visit my dedicated subpage WordPress specialist. I also encourage you to contact me by telephone on the following number (+48) 579 066 987to discuss the individual needs of your site.
Content Optimisation in WordPress: Basic principles
Content optimisation is a key element of SEO, especially on the WordPress platform. This includes both textual content and multimedia elements.
- Keywords: Well-chosen key phrases help to achieve better positions in search results.
- Headline structure: Using the right headings (h1, h2, h3) affects the readability and SEO of the page.
- Meta tags: Effective meta tags, such as description and title, increase the clickability of links in search engines.
Multimedia optimisation
Images and videos add value to any website, but if improperly optimised, they can slow it down.
- Image compression: Using the right formats and image compression helps to maintain high quality with a low file size.
- Alternative texts: Descriptions in alt tags help search engines understand what the images represent.
- Lazy loading: By loading images as the page scrolls, page load times can be significantly improved.
SEO plug-ins for WordPress
SEO plugins are an invaluable tool when optimising content on WordPress. Popular plugins like Yoast SEO or Rank Math offer comprehensive solutions.
- Content analysis: These plug-ins help to analyse and optimise text for SEO.
- XML site map: The automatic generation of a sitemap aids indexing by search engines.
- Social media integration: Optimising content shared on social media.
Technical aspects of SEO optimisation
Technical optimisation includes activities related to improving the code structure and functionality of the website.
- Page loading: Load speed optimisation affects user experience and search engine ranking.
- JSON-LD scheme: Structured data helps search engines better understand the content of a page.
- SSL certificate: A secure HTTPS connection is a ranking factor for Google.
Creation of valuable backlinks
Backlinks, or backlinks, are crucial to the Search engine optimisation WordPress. High-quality links increase the authority of the site.
- Guest posting: Publishing valuable guest articles on other sites.
- PR campaigns: Build relationships with media and industry influencers to increase backlinks.
- Content marketing: Create content that is readily shared and linked to by other internet users.
For a more advanced understanding of SEO techniques and the impact of updates on website performance, I invite you to read the article Impact of WordPress updates on site performance.
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