Optimising Images in WordPress: Key to Site Speed

Optimising images in WordPress ensures site speed, improves SEO and user satisfaction.

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Why is it important to optimise images in WordPress?

WordPress optimisation, including images, is key to site performance. Images are often the largest files on a page, which can slow down loading and affect SEO. Pages with faster loading rates record higher conversion rates and lower rejection rates.

Image optimisation process

Optimising images requires several steps:

• Choosing the right format: JPEG, PNG, WebP depending on the application.
• Downsizing: compression without loss of quality using tools such as TinyPNG, ShortPixel.
• Use of plug-ins: WP Smush, Imagify, which automatically compresses images as they load.

What are the benefits of image optimisation?

Introduction of effective optimisation of images in WordPress brings a number of benefits:

• Faster page loading: Reduced image files reduce loading times.
• Improved positioning: Google prefers faster pages, which can improve SEO ranking.
• Space-saving: Smaller image files take up less space on the server.
• Improving user experience: Faster charging increases user satisfaction.

Image optimisation tools for WordPress

Various tools and plugins can be used to effectively optimise images in WordPress. Here are a few of them:

• WP Smush: Automatic compression of images during loading.
• Imagify: Intuitive image optimisation tool with selectable compression levels.
• ShortPixel: A plug-in offering several compression methods, including a free version.

Image optimisation and UX

Users expect fast pages. Efficient WordPress optimisation affects not only SEO, but also visitor satisfaction. Faster loading times translate into better user experience (UX), which in turn increases conversions and customer loyalty.

Step by step: How to optimise images in WordPress yourself?

For those who want to carry out image optimisation themselves, here is a simple step-by-step guide:

1. Choosing the right tool: Decide whether you use the plugin or manually optimise the images before adding them to WordPress.
2. Image compression: Use online tools such as TinyPNG to reduce the file size without losing quality.
3. Implementing plug-ins: Install and configure plugins such as Imagify or WP Smush, which will automatically optimise images as they load onto the site.
4. Performance monitoring: Regularly check your optimisation results using tools such as Google PageSpeed Insights.

If you want to learn more about WordPress optimisation, I invite you to read the article WordPress archiving best practice.