Discover key techniques for optimising the performance of your WordPress-based shop to increase loading speeds and improve conversion rates.
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The importance of WordPress Performance Optimisation
Performance optimisation is a key aspect of any online shop, especially on a popular system such as the WordPress. Page performance directly affects user experience, loading times and, most importantly, conversion rates. In the fast-paced world of e-commerce, every second matters.
Benefits of WordPress Optimisation
With proper optimisation, your website will run faster, which has a direct impact:
- Higher conversion rate
- Improved positioning in Google search results
- Reducing the discard rate
- Improving user satisfaction
WordPress shop optimisation techniques
Implementing performance optimisation techniques requires a strategic approach. Here are some steps worth taking:
Choosing fast hosting
Choosing the right hosting is absolutely key. Hosting has a huge impact on the loading speed of your website.
- Choose a hosting optimised for WordPress.
- Avoid cheap options that may offer poor technical performance.
Image optimisation
Too many unoptimised images are one of the main causes of slow websites.
- Use image compression tools such as ShortPixel or Smush.
- Use next-generation formats such as WebP.
WordPress plug-ins and themes
Avoid unnecessary plug-ins and use lightweight, fast-loading themes:
- Regularly review and update the plug-ins you use.
- Choose a theme optimised for performance, such as Astra or GeneratePress.
Cache and Minification
Caching is one of the most effective ways to speed up a site on WordPress:
- Use a caching plug-in such as WP Rocket or W3 Total Cache.
- Minify CSS, JS and HTML to reduce the number and size of files.
All of the above techniques are crucial to the proper functioning of an online shop, especially in a dynamic city like Poznan, where e-commerce competition is growing by the day. It is worth investing time and resources into optimisation so that your website on WordPress had an advantage in the market.
If you want to learn more about this topic, I recommend reading the article Creating unique pages with Visual Composer.
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