Website Performance Optimisation on WordPress

WordPress optimisation: Increase the performance of your site and improve the user experience.

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WordPress Performance Optimisation

Optimising a WordPress site is a process that involves many aspects - from improving loading speed to optimising SEO content. It is important that the site loads quickly and is easy to navigate, which has a positive impact on user experience and position in Google search results.

Content optimisation is a key element that can significantly affect your online visibility. Well-optimised content, relevant keywords and correct internal linking are the ingredients for success.

Accelerating page loading

Page loading speed is critical to successful WordPress optimisation. There are several methods that can help reduce loading times and enhance performance:

• Page cache: Installation of caching plug-ins such as W3 Total Cache or WP Super Cache.
• Image optimisation: Using image compression tools such as Smush or Imagify.
• Hosting: Choosing fast hosting, adapted to WordPress, such as that offered by LightSpeed.

In addition, regular audits and updates of the WordPress system and plug-ins are essential to maintain the performance and security of the site.

The importance of plug-ins and themes

Plugins and themes in WordPress can significantly affect the performance of a website. In particular, you should pay attention to:

• Light motifs: A selection of speed-optimised themes, such as Astra or GeneratePress.
• Minimising plug-ins: Using only the necessary plug-ins and regularly checking their performance and impact on performance.

A well-chosen theme and optimisation of the number of plug-ins are fundamental steps in improving the performance of a website.

Data and Database Optimisation

The database plays a key role in WordPress optimisation. Too much unnecessary data can slow down your website. Therefore:

• Regularly delete unnecessary data, such as old versions of posts and spam comments.
• Use database optimisation plug-ins such as WP-Optimize.
• Check that all tables in the database are properly optimised.

SEO audit and analysis

Optimising WordPress for SEO is an integral part of a successful online marketing strategy. An SEO audit should include:

• Analysis of keywords and their appropriate placement in the content.
• Checking the URL structure and usability of the site.
• Use of analytical tools, such as Google Analytics and SEMrush, to monitor site performance.

Effective SEO analysis makes it possible to identify areas for improvement and monitor the results of ongoing optimisation activities.

Plan and Monitor Activities

Effective optimisation of a WordPress site is an ongoing process. By regularly monitoring and adjusting your strategy, you can effectively improve your site's performance and position in Google search:

• Conduct regular audits of site performance.
• Make sure the website is up to date and free of errors.
• Use performance monitoring and reporting tools such as Google Search Console.

This puts WordPress optimisation success at your fingertips.

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