This article will discuss the key elements of WordPress optimisation that affect page load speed, particularly relevant for users in Poznan.
As a WordPress optimisation specialist, I offer comprehensive services to help improve your site's performance. You can find examples of realisations on my subpage: WordPress specialist. If you need advice or would like to arrange a consultation, please feel free to call me on (+48) 579 066 987.
Image compression techniques in WordPress
Image compression is one of the most important elements of increasing page speed in WordPress. Images can have a significant impact on page load times, so it's worth taking care to optimise them. Use lossless compression techniques that preserve the quality of your images while reducing their size. Popular compression plugins include:
- Imagify
- Smush
- ShortPixel
By using these tools, you can automate the process of compressing images, which will bring significant benefits in terms of the loading speed of your website.
Importance of Cache and its Configuration
Data memoisation (caching) is another key element that can affect the performance of your website. With caching, certain page elements are cached, allowing them to load faster in the future. Setting up caching in WordPress is simple and the benefits are huge. Plugins worth considering are:
- W3 Total Cache
- WP Super Cache
- WP Rocket
Correctly configured caching reduces the load on the server, which is particularly important if the number of visitors to the site is high, especially in Poznan, where there is a growing number of local businesses using WordPress.
The use of CDNs in WordPress optimisation
A CDN (Content Delivery Network) is a network of servers scattered around the world that distribute site content to users from different locations. Using a CDN on WordPress can significantly speed up your site loading, especially if you have offsite visitors. Cloudflare and MaxCDN are two popular options to consider.
WordPress optimisation through the implementation of a CDN can lead to a significant reduction in loading times, while increasing user satisfaction and the position of the website in Google search results.
Minification of CSS and JavaScript codes
Minification is the process of removing unnecessary characters such as spaces, comments and newlines from CSS and JavaScript files. This type of optimisation may seem minor, but its impact on page loading times is significant. Tools such as Autoptimize and WP-Optimize offer minification features that automatically transform code, which contributes to faster page loading.
Regular Updates and Backups
Regular updates to plugins, themes and WordPress itself are key to maintaining site security and performance. Components that are not updated can become a weak point, exposing the site to attacks or technical issues. To minimise the risk of data loss, it is also a good idea to make regular backups.
Using tools such as UpdraftPlus or BackWPup allows backups to be automatically created and stored off-server. This is a key part of a site management strategy that can provide peace of mind and security in the event of a disaster.
It is important to remember that continuous WordPress optimisation, through updates and regular backups, ensures not only better site performance, but also data security.
Monitoring Website Performance
Monitoring site performance with tools such as Google Analytics and GTMetrix allows us to track loading times and identify potential issues. These tools offer detailed reports that can help you understand what elements we should optimise to improve site speed and performance.
WordPress Optimization: A Practical Approach
Although advanced optimisation requires technical expertise, some steps can be taken on your own, minimising page load times right from the start. Remember to check regularly:
- Files and scripts loaded on the page
- Size of images
- Optimised plug-in settings
In this way WordPress optimisation becomes not only more efficient, but also more accessible to non-professional web developers.
The above tips are key to optimising WordPress and can make a significant difference to your site's performance. If you need advanced support, I invite you to read my article on Advanced WordPress server administration techniques.
English 
Polish