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Quick SEO audit of a website on WordPress - step by step

A professional SEO audit for WordPress can improve the visibility of your site. Check out the key elements of SEO and see how optimisation can increase your website traffic.

I offer comprehensive WordPress support for companies and individuals wishing to optimise their websites. I specialise in performing SEO audits and improving the visibility of websites on search engines. If you need help, please visit WordPress specialist. I also encourage you to contact me by telephone on (+48) 579 066 987, where I am happy to advise on SEO optimisation issues.

Why is an SEO audit essential?

An SEO audit of a website on WordPress is the process of analysing your site for its visibility in search engines. It helps identify and fix errors that may be hindering your site from achieving high rankings in search results. Professional WordPress support in carrying out an audit can significantly speed up and simplify the process. The aim of the audit is to improve the site's structure, content and technical elements to make it more search engine and user-friendly.

Key elements of an SEO audit

An SEO audit covers many aspects. Here are the most important ones:

  • Content optimisation: Analysis of the quality and uniqueness of posted content, compliance with key phrases, checking of meta description, headings and tags.
  • Page loading speed: Site load time testing, optimisation of images, plug-ins and code.
  • Mobility: Checking that the website is adapted for viewing on mobile devices, which is crucial for ranking on Google.

Technical analysis of WordPress

The technical aspects of the audit are no less important. The analysis includes URL structure, the correctness of internal links, and checking that the site does not contain duplicate content. It is also important to check the XML sitemap and robots.txt configuration. Regular monitoring and optimisation of these elements can significantly improve your website's position in search results. With professional WordPress support, you can be sure that each of these aspects will be carefully analysed.

Internal and external linking

Linking is another key element of an SEO audit. It is important that your site has a well-organised internal link structure, which makes it easier to navigate and improves indexing by search engine robots. External links, leading to other authoritative sources, also increase the credibility of your site. For example, you can add links to articles such as The most effective SEO optimisation techniques for WordPressto support their content with factual sources.

Monitoring and optimisation of results

Once an audit has been conducted, it is crucial to regularly monitor the results and make appropriate changes on an ongoing basis. The use of analytical tools, such as Google Analytics and Search Console, allows you to track website traffic and identify areas that require additional optimisation. Continuous support for WordPress can ensure that your website is always up to date with the latest trends and SEO requirements.

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