The role of a WordPress audit in website optimisation

A WordPress audit in Poznan is a key element in ensuring the optimisation and security of your website.

I offer a comprehensive WordPress audit to detect and fix any errors on your site. Visit my WordPress Specialist sub-page and find out more about my services. You are also welcome to call me on (+48) 579 066 987, to make an appointment for expert advice.

What is a WordPress audit and why is it important?

A WordPress audit is the process of analysing the technical, security and performance of your website. Through it, I can identify the elements that need improvement and suggest effective solutions to improve SEO optimisation, speed and site security.

When carrying out an audit, I also analyse the structure of your website, its content, as well as the way users navigate through it. As a result, you receive a comprehensive report with recommendations for next steps.

WordPress audit stages

When carrying out a WordPress audit, I follow a number of key steps:

• Technical analysis: I check your website for technical errors, such as incorrect links or plug-ins that do not work.
• SEO optimisation: I assess whether a website is well optimised for search engines by checking elements such as meta tags, headings or alt tags of images.
• Safety: I analyse the security status of the site, checking, for example, that you are using the latest versions of plugins and themes and that your site is protected against DDoS attacks.
• Speed of action: I measure the page load time and identify elements that may be slowing it down, such as large media files or too many database queries.

The most common problems detected during a WordPress audit

During an audit, I often come across a few recurring issues that can negatively impact your site:

• Outdated plug-ins and themes: Using outdated versions can lead to security vulnerabilities and compatibility problems.
• Inappropriate link structure: Incorrect linking can affect your website's visibility in search engines and make it difficult for users to navigate.
• No optimisation of images: Large, non-optimised images can significantly slow down page loading times.

Benefits of a regular WordPress audit

A regular WordPress audit has many benefits that contribute to the success of your site:

• Greater efficiency: Removal of unnecessary elements and technical optimisation contribute to faster page performance.
• Better positioning in Google: With SEO optimisation, your website can achieve a higher position in search results.
• Safety: Regular audits help to detect and remove potential threats, which protects your site from hacking attacks.

What tools are used during a WordPress audit?

During the audit, I use a range of professional tools to help analyse the site thoroughly:

• Google Analytics and Search Console for traffic monitoring and SEO analysis.
• Page speed analysis tools such as GTmetrix or Pingdom.
• Security monitoring plug-ins, e.g. Wordfence.

Future steps following a completed WordPress audit

After a WordPress audit, I provide a detailed report that includes recommendations for further action. My services do not end with the audit itself; I also offer support in implementing the suggested optimisations and technical advice.

If you are interested in comprehensive SEO optimisation of WordPress, you will also be interested in the article "SEO WordPress Optimisation: Secrets of Effectiveness„.