Secrets of successful WordPress SEO in 2023

Learn how to effectively implement WordPress SEO in 2023. Discover strategies and techniques to help you perform better on Google.

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What is WordPress positioning?

WordPress positioning is the process of optimising a website built on the WordPress platform to increase its visibility in search results. With the right SEO measures, such as optimising content, internal and external linking, and improving page load speed, better rankings in Google can be achieved.

Benefits of WordPress positioning

An effective SEO strategy on WordPress has a number of benefits for both small businesses and larger enterprises. The most important of these are:

• Increasing organic traffic - A higher position in the search results translates into more visitors to your website.
• Improving user experience (UX) - Optimising a website for SEO usually involves improving its speed and usability, resulting in a better visitor experience.
• Increase in conversions - better search engine rankings can lead to an increase in the number of conversions, i.e. goals achieved by the website (e.g. purchases, registrations).
• Building authority - sites that rank higher in search results are perceived by users as more credible and authoritative.

Content optimisation in WordPress

One of the key elements of SEO is content optimisation. This includes:

• Creation of valuable content - Content should be unique, interesting and helpful to users. Google appreciates sites that offer valuable information.
• Keyword optimisation - selecting relevant keywords and placing them in strategic places such as headings, meta descriptions, content and image alt tags.
• Internal linking - make it easy for users to navigate the site with internal links, which also helps Google to index your site.

Technical aspects of WordPress optimisation

In addition to optimising content, the technical aspects of SEO should not be forgotten. Here are some of the most important steps:

• Page loading speed - A key element is to optimise page load times. You can do this by using the right cache plugins, optimising images and minimising page code.
• Security - It is important that your website is secure. Regular updates to WordPress and plugins, and the use of strong passwords, are the cornerstones of good security.
• Responsiveness - Your website needs to be adaptable to different devices, including smartphones and tablets. Responsiveness is a ranking factor in Google.

Positioning WordPress in Poznan

In the city of Poznań, WordPress SEO can significantly impact local search results. By optimising your website for local keyword phrases, such as "restaurants Poznań" or "online shop Poznań", you increase your chances of reaching customers from your area. It is worth taking care to add your business to Google My Business and optimise your local listings.

Best practice in local SEO

To increase visibility in local search results, you should:

• Add your company to Google My Business - complete all details, including address, opening hours, description of activities and photos.
• Encourage reviews - Positive feedback improves the image and visibility of your company.
• Optimise key phrases - use local phrases in titles, headings and content.

If you want to learn more about WordPress optimisation, I recommend reading the following article 5 key steps to optimise WordPress speed.