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Why is search engine optimisation in WordPress crucial?
There are many reasons why Search engine optimisation WordPress plays a key role in building your website's online visibility. Today's online marketplace is extremely competitive and the right SEO strategy can attract much more traffic to your website. An optimised website will appear higher in search results, increasing your chances of attracting potential customers.
Optimising for search engines involves a number of steps. In this article, we'll discuss basic techniques to help you start optimising your WordPress site, such as:
- Using the right keywords
- Content optimisation
- Improving page load speed
- Use of correct tags and metatags
Selection of relevant keywords
The key to SEO optimisation is to choose the right keywords that best describe your website content and are frequently searched for by users. To find the right keywords, it is worth using tools such as Google Keyword Planner or Ahrefs. These tools allow you to analyse your competition and select words that have a high search volume but low competition.
Content optimisation for SEO
Once you have chosen the right keywords, the next step is to use them in the content of the page. It is important to weave keywords naturally into articles, headings and descriptions. Here are some basic rules:
- Include the main keyword in the page title and first paragraph
- Use keywords in H2 and H3 headings
- Ensure unique and valuable content that answers users' questions
Increase page load speed
The loading speed of a website has a huge impact on its ranking in search results. A slow-loading page can put users off and affect the rejection rates. To improve your page loading speed, it is worth using the following techniques:
- Comprehensive image optimisation
- Use of caching plug-ins such as W3 Total Cache
- Minimising CSS and JavaScript code
- Choice of fast hosting, preferably dedicated to WordPress
Use of correct tags and metatags
Tags and metatags are HTML elements that help search engines understand what your page is about. Ensure that each post and page has a unique meta title and meta description. The meta description should contain the main keyword and encourage visitors to the page. Also remember to tag your H1, H2, H3 headings correctly, making it easier for search engines to index your content.
Multimedia and its optimisation
Optimising images and other on-page media is an important part of SEO. Files that are too large can slow down the loading of the page, which negatively affects page rankings. Some good practices:
- Use of image formats that are optimal in terms of size and quality, such as JPEG for photos and PNG for graphics
- Compression of images using online tools or plug-ins such as Smush
- Adding alt attributes to images, which not only helps SEO, but also makes the site more accessible to the visually impaired
Monitor the effects of your SEO activities
An important aspect of any SEO campaign is to regularly monitor results and adjust your strategy. It is worth using tools such as Google Analytics and Google Search Console to track website traffic, popularity of specific keywords and conversion rates.
If you would like to learn more about effective site content management in WordPress, visit the article How do you effectively manage website content in WordPress?.
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