Ensure your WordPress site runs fast. Read how to perform WordPress speed optimisation effectively.
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Why is WordPress Speed Optimisation Crucial?
Every second a page loads can determine whether a user stays on or leaves it. WordPress speed optimisation not only affects user satisfaction, but also search engine results. In Poznań, where competition is high, a fast website is an invaluable asset. With optimised speed, the website runs more smoothly, the rejection rate decreases and conversion increases.
Website Performance Analysis
The first step to improving speed is to conduct a thorough performance analysis. This includes:
- Testing page load times using tools such as Google PageSpeed Insights
- Identification of elements that slow down the website
- Monitoring database performance
The results of these tests make it possible to determine where exactly the problem lies and what action needs to be taken to improve the WordPress speed.
Optimisation of images
Images make up a large proportion of the data loaded on a page, so optimising them correctly is essential. Here are some steps:
- Resizing images to the correct size before uploading them to the page
- Using compression formats such as WebP
- Use of plug-ins for automatic image compression, e.g. Smush
This significantly reduces the size of the image files, which ultimately contributes to faster page loading.
Use of Caching and CDN
Caching and Content Delivery Network (CDN) are key elements in the optimisation process. The introduction of these technologies can bring immediate benefits.
- Caching: The use of cache plug-ins, such as W3 Total Cache, stores static versions of the page, which speeds up loading.
- CDN: delivering content from servers closest to the user, reducing loading times and improving user experience. Popular solutions include Cloudflare or MaxCDN.
Minimisation and Asynchronous Code Loading
The next step is to minimise the codes and load them asynchronously:
- Reduces the size of CSS and JavaScript files, removes unnecessary whitespace and comments
- Asynchronous loading of external scripts, such as Google Analytics, allows other page elements to be loaded simultaneously
- Combining multiple CSS and JavaScript files into one, reducing the number of requests to the server
All of these measures lead to a significant improvement in page loading times, which is particularly important on mobile devices.
Accelerating WordPress through Updates and Plug-ins
The next step to optimise speed is to keep WordPress, plugins and themes up to date:
- Regular updating to the latest versions improves performance and security
- Removal of unused plug-ins and themes that may slow down the website
- Database optimisation using plug-ins, e.g. WP-Optimize
By keeping things tidy and up to date, our website will run more efficiently and quickly.
Want to learn more about advanced methods to reduce loading times? Check out the article Advanced Methods to Reduce WordPress Loading Times.
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