Regular WordPress updates have a key impact on your site's SEO and overall performance. Find out why they are so important!
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The importance of updates for SEO
WordPress updates are not only new features, but above all security and performance improvements. They make the website run more smoothly, which translates into better search engine results. Google values secure and fast websitesand regular updates are the way to maintain standards. Did you know that an optimised website attracts more users and generates more traffic?
New features and improvements
Each update brings with it new features that can make a significant difference to user convenience and administrative capabilities. Although some of these relate only to visual improvements, the vast majority increase the performance i security pages. Without these updates, we may expose ourselves to crashes and compatibility issues.
- Security - Preventing attacks, detecting vulnerabilities and adding new layers of protection.
- Performance - Speeding up the site, which is important for SEO.
- Functionality - New, useful features and improvements to existing ones.
Impact on page load speed
WordPress updates often include improvements that speed up page loading. And in this day and age, when speed is one of Google's key ranking factors, regularly updating your site is absolutely essential. As research shows, sites that load slowly have higher rejection rates, which can negatively impact SEO.
Responsibility of the webmaster
Administering a site on WordPress is not just about adding content and managing comments. The administrator's responsibility also includes regularly checking for available updates and installing them. This is why it is so important to ensure that your site is always up to date. Out-of-date plugins and themes can become a serious risk.
Automatic vs. manual updates
- Automatic updates - They reduce the risk of new releases being forgotten.
- Manual updates - They give full control of the process, but require regular monitoring.
Automatic updates can be a great solution, but it is still worth setting up a manual check and installation of patches from time to time to make sure everything is running smoothly.
Regular updates are just one part of maintaining a secure and efficient website. To learn more about creating backups, I invite you to read the article How often do I back up WordPress?.
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