Find out how to improve the performance and speed of WordPress websites. Learn the most effective optimisation methods.
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Why Does Performance Matter?
The performance of WordPress websites is a key factor in user experience and search engine positioning. Fast-loading pages attract more traffic and improve conversion rates. A slow-loading site can result in high rejection rates, which reflects on the effectiveness of your business.
Performance analysis
The first step to improving performance is a thorough analysis of the current state. There are many tools for this purpose, such as Google PageSpeed Insights, GTmetrix or Pingdom. These tools help identify the most important areas that need to be optimised. The results of the analysis will allow us to understand what is slowing down your website.
- Scaling Images: Images are one of the main contributors to page load time. Their optimisation can significantly speed up a page.
- Optimised plug-ins: Installing and activating too many plug-ins can put a strain on the server. It is worth considering rationalising them and removing unnecessary add-ons.
- Updates: Regular updates to WordPress, plugins and themes not only ensure better performance, but also the security of your site.
Database optimisation
The database is the centrepiece of any WordPress website. It consists of all posts, pages, comments and other data. There are several ways to optimise it, which can significantly speed up page loading.
- Regular Cleaning: Deleting unused data, such as outdated versions of posts or spam comments, can reduce the size of the site and speed it up.
- Indexing of Tables: Improving indexes in database tables can reduce data retrieval times and generally speed up the site.
Caching and CDN
Caching is a technique for storing copies of pages for faster delivery to users. CDN (Content Delivery Network) is a network of servers deployed globally, which also helps to load pages faster from different locations around the world.
- Caching plug-ins: Plug-ins such as W3 Total Cache or WP Super Cache help to easily implement caching, which significantly increases page loading speed.
- CDN: The use of a CDN, such as Cloudflare, can significantly improve the accessibility and speed of a site, especially for users from remote locations.
Optimisation of Scripts and Styles
JavaScript and CSS files can also affect site performance. Optimising these elements is the next step to improving the speed of your WordPress website.
Minimising and combining JavaScript and CSS files reduces the number of requests to the server, which speeds up page loading. To do this, you can use plugins such as Autoptimize or WP Rocket, which automatically optimise these elements.
Hosting and Servers
Choosing the right hosting is crucial for website performance. Servers with poor performance can negatively affect the loading time of your website, even if all other elements are optimised. It is worth investing in high quality hosting that offers good technical support and high availability.
Testing and Monitoring
Once all optimisations have been implemented, it is a good idea to regularly monitor the performance of the website. Regular testing allows you to spot problems early and fix them quickly before they affect users. Tools such as UptimeRobot and Pingdom Monitor can help you do this.
With the above measures, the performance and speed of WordPress websites can be effectively increased. Improved performance leads to a better user experience and can improve search engine positioning.
If you are interested in how to influence the visibility of your website in Google maps and local search results, I invite you to read the article Google map optimisation: WordPress and local SEO.
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